Someone say this to me the other day.
“No one uses a landline home phone anymore. Everybody uses a mobile phone!”
So I looked it up: In 2022, 29% of the US that still has a home landline phone.
(That’s down from 95% of households just 20 years ago)
But that’s still 39,000,000 households.
A thought about for life, trends and marketing:
There’s no such thing as “everybody and nobody”.
PS: Netflix did $146 MILLION in DVD business last year too…but nobody uses DVD’s anymore, right?
