The experts will tell you “nothing is impossible”. The data actually shows that many people do nothing every day. Be different; Make it an awesome magical day…do something!
Most marketing and business thought leaders will tell you: People hate change. Except about HALF of use love it. Pocket change that is and we have a BIG shortage. You may think, just use Apple pay, or an app or your credit card. Data shows still about half of us use cash for transactions under $10. But due to […]
I have read that Data is power…well how about data about power? The typical US household uses 914/kilowatt hours per monthMe? I average about 250 a month. What can you do with a kilowatt hour? You can light a 100 watt light bulb for 10 hours What’s it take to make it happen?— A little less than one cup of […]
You’ve reviewed the data and charts long enough. You can easily see the sky is the limit. Make that big decision today. (Even if it’s choosing between sweatpants or jeans)
Lots of news on decisions being made about our future. If you were offered $1M to jump out of a plane without a parachute…chances are you going to say: NO!!!! But what if I told you that plane was on the ground? The lesson: Data matters, especially before making a decision.
The argument continues for 130 years. (yet another social media debate) Truth versus belief. Truth is real, measurable…and has data on it’s side. In 1891, Seth Wheeler gave the world toilet paper…and his patent should end the debate: over or under? If you “believe” that under is the righteous way. Own it…just more proof that placebos work. ;0)
So much effort, creativity, sweat and huge money is spent finding new customers; to get non-customers to “try us”. Netflix saves over a $1-BILLION a year with customer retention. Netflix recommends content based on what their customer watches and use their data for a basic philosophy:“Stop trying to sell your customers what YOU want…sell them […]
Okay medical folk and data heads. Here are the stats of two 5-miles runs I did the weekend; using the same course. How did I run 2-minutes faster in one, and use less calories? Is it: bad iPhone data? Better stride? (data points show no change) or an I just building a beast? (Im hoping […]
A second date? You know…will your customer buy again…after they said YES the first time to that idea, product, service…your promise? The data shows about half of 1st dates don’t make it to the second. Did your brand live up to expectations? Just because you say you’re the best or biggest doesn’t mean they’ll answer […]
You see this everyday…not just in the mail, but with emails, social media and websites. Too many messages from companies that I “ALREADY” buy and use. Studies show 2-out-of-3 companies are not satisfied with their 1st party data usage and ROI…I believe what most of us see proves that point. To the marketing community: get […]