What do George Washington and dinosaurs have in common?

NOTHING…George Washington  died before dinosaurs were discovered. George passed away late 1799. Dinosaurs were discovered  and named about 25 years later. And weren’t even called dinosaurs for about another 40 years. The lesson:  Question everything…like assumptions, even questions…and common thinking…and data. PS: Megalosaurus was the first bad boy found

You focused on the wrong party?

1st Party Data:  It’s the info that a business has on it’s OWN customer base, directly from those customers. It provides insight on who we are, what we like and  our preferences. And this is focus by many leading brands. After all, Ecommerce is growing about 40% this year (38.5%) Let me rephrase:  It “should” be a focus.  Or …

People HATE change…but still use it

Most marketing and business thought leaders will tell you: People hate change. Except about HALF of use love it.  Pocket change that is and we have a BIG shortage. You may think, just use Apple pay, or an app or your credit card.  Data shows still about half of us use cash for transactions under $10.  But due to …

You have the power to show us the light?

I have read that Data is power…well how about data about power? The typical US household  uses  914/kilowatt hours per monthMe?  I average about 250 a month. What can you do with a kilowatt hour?  You can light a 100 watt light bulb  for 10 hours What’s it take to make it happen?— A little less than one cup of …

What do YOU believe?

The argument continues for 130 years.  (yet another social media debate) Truth versus belief. Truth is real, measurable…and has data on it’s side. In 1891, Seth Wheeler gave the world toilet paper…and his patent should end the debate:  over or under? If you “believe” that under is the righteous way.  Own it…just more proof that placebos work. ;0)

Customer Service is a Strategy.

So much effort, creativity, sweat and huge money is spent finding new customers; to get non-customers to “try us”. Netflix saves over a $1-BILLION a year with customer retention. Netflix recommends content based on what their customer watches and use their data for a basic philosophy:“Stop trying to sell your customers what YOU want…sell them …