It would be a dull grey world

What would you buy or use or enjoy if you’re NEVER exposed to any advertising? No advertising? How would you choose a car, a phone, a restaurant, your shoes, comfy bed sheets a place to visit or even food for your dog? Would you listen to a friend? Yes, marketing really is your friend. A …

Is there such a thing like “nobody and everybody”?

I saw a pile of phonebooks over the last few days. Made me think of thelessons of “nobody” and “everybody” in marketing…with Printed Phone Books versus Digital Search, the largest ad platform: – 97% of the USA uses digital search to find a business– 70% of people with phone books NEVER open them.– The phone …

I’m going to influence you

I’m going to infleunce you…to try this podcast. Marketing types will spend almost $14 BILLION this year grabbing your attention with influencers.Who are these people? We chat (rant) about them…and the crazy world of people persuading people…for a living. A fun few-minutes of Street Curb Curiosity -The Podcast.Trivia: You may be labeled as an influencer …

You trust a complete stranger?

You do listen to people you “don’t know”?It’s called Influencer Marketing.  Endorsements are a part of about 20% of all advertising. Some brands dump huge money into a celebrity endorsement.    My pondering today for you my LinkedIn family:  Who do you trust more? — The TV, movie or sports star telling you the brand of clothing to …

It will be fine, just pay more?

The digital 3rd party cookie is crumbling.  Google and Facebook may have their $200+ Billion in ad revenue in flux. Google has come out with a study that says, thanks to FLoC (cohorts) and that wonderful word: Algorithms, their search advertising will be almost as good; about 95% of the conversions you see with cookies. Their …

Can you paint the picture?

Marketing thought for the day:  You can’t buy engagement or even customers.  You have to earn it,  build it… paint the picture. Instead of interrupting people like we do every day, try attracting them instead. Inspired by the vision and art of Radoslaw Barek from Poland. Yes, that is a mural.

A debate in the advertising world

ROI or ROAS? A debate in the marketing industry.  Which acronym truly depicts advertising success? It’s really neither…per Elon Musk.  Tesla doesn’t spend a dollar on ads or endorsements.   They spend the money on the product.  If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …