A debate in the advertising world

ROI or ROAS? A debate in the marketing industry.  Which acronym truly depicts advertising success? It’s really neither…per Elon Musk.  Tesla doesn’t spend a dollar on ads or endorsements.   They spend the money on the product.  If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …

You focused on the wrong party?

1st Party Data:  It’s the info that a business has on it’s OWN customer base, directly from those customers. It provides insight on who we are, what we like and  our preferences. And this is focus by many leading brands. After all, Ecommerce is growing about 40% this year (38.5%) Let me rephrase:  It “should” be a focus.  Or …

Mine is prettier than yours

First thing I thought of when I saw this? Political Advertising.  No matter how pretty and colorful you try to make it…It’s still trash.   You tired of all the ads too? (In the USA anyway)Don’t worry, almost all the ads will be gone after tomorrow. Sorry my media friends…I know this stuff made your quarter.

I saw the sign…and it pissed me off

In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time …

what’s YOUR adjective?

I believe each of us have a goal to be INFORMATIVE….for your job, with friends, about sales, an idea, a brand, product or an opportunity.  This banner marketing for the Philly Mutter Museum grabbed my eye. What’s YOUR personal adjective?   Yes, you’re trying to tell a story…but with what flavor? Me first:  I’m blithesomely informative! ;0)

Love for the Unseen

In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency. Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who?  The proof reader, the digital artist who needed extra …