The marketing world must have really changed. I thought the best advertising folks were always under severe pressure to “Create Great” and always do so under an impossible deadline. The Washington Football organization punted (yes I went there) revealing a new brand name for the team for an entire year. Is it lack of creativity? Trademark […]
Opinion time. So how close to #reality is this to any typical #marketing #meeting of the past few months? I think I’ve seen an #advertising #campaign or two that may have come from a #discussion like this. To #quote David Ogilvy: “Committees can criticize, but they can’t #create”.
Today is National Pick Strawberries Day. With all the drama we presently have in our lives…we are hip deep in picking season; but you may have to pick them up at your local market. And be careful, you may have a few sharp and shifty marketing types try and take advantage of this tasty holiday. […]
Could have been created in 1921 London as the Buck Fizz. Or by bartender Frank Meier in Paris at the Ritz. He only used sparkling wine…no champagne. Or the refreshing fun started in San Francisco as an idea by a guy named Alfred Hitchcock…who made it popular for brunch! Whoever you give the credit to; […]
Nobody reads/watches/sees/listens to (did I cover them all?) or really cares about advertising. They’re interested in and pay attention to what interests them. And sometimes, THAT is an Ad. And YES, I find racing possums (or American marsupial cousin the opossum) interesting…you? Love these guys from Washington (state).
The word “Viral” has been in the news so much lately…but its been the “Holy Grail” of the marketing and social media world. How do we go viral? How do we take an idea, spread it from person-to-person and have them spread it for exponential awareness? –You may be right concerning the quality of your […]
A photo of Virus graffiti in Philly. It brings to mind a quote from a great movie** holds true for marketing as well as our present Corona Virus drama: “The truth is what everybody accepts.” **You remember 12 Monkeys? Trivia: The film was shot in Philadelphia & Baltimore.
Lessons learned on a rainy SundayA TV marathon of Law & Order on a rainy Sunday workscontent worksAdvertising worksFrequency in advertising worksGreat creative in advertising worksA burrito and a chalupa really works right about nowDespite our virus drama and everyone’s life turned upside down… marketing still works…right now
Hey copywriter, I’m typing this for you! Bring back the double-space for punctuation for safer social distancing. We stopped when the computer replaced the typewriter. Don’t smirk, about a 1/3 of us still type this way (yes I’m one; okay boomer) And science is on my side marketing type…You read 3% faster with double space; […]
Advertising is now as slippery as a wet noodle. Media consumption is way up, like a second helping, but… What’s the secret sauce now?Maybe it’s old school, but fresh and tasty like today’s Tagliatelle. That’s marketing like mama used to make. So, what’s for dinner?