In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time […]
Words are very powerful. But remember, it’s not just your vocabulary that matters, but also how you arrange those words. Inspiration or desperation? Spend a few extra seconds on your syntax; it’s significant.
I believe each of us have a goal to be INFORMATIVE….for your job, with friends, about sales, an idea, a brand, product or an opportunity. This banner marketing for the Philly Mutter Museum grabbed my eye. What’s YOUR personal adjective? Yes, you’re trying to tell a story…but with what flavor? Me first: I’m blithesomely informative! ;0)
In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency. Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who? The proof reader, the digital artist who needed extra […]
No, not the guy with no arms and no legs hanging on the wall. Art is not what you see, but what you help other people see. So there can be Art in anything you today…what are you waiting for?
Facebook will sport a permanent new look in early September. You may have been toggling in and out of it for a while now. Soon, it’s a permanent change. The sell job on it is it’s a cleaner feel with quicker access to many features in a less cluttered way. I’ve seen comment pieces that it’s presenting a major […]
Brand name success + brand name success = new idea Creativity isnt your job, it’s away of life. Doesn’t it piss you off when someone makes it look that easy?Maybe it just took an anonymous search for a drink? Cheers to your next idea!
Is the Advertising that makes you nervous about what you’re NOT buying.
Good marketing makes a company look smart. Great marketing makes their customers look smart.
This photo is actually black and white. Some color lines were added…and your brain is tricked…YOU see a color photo. The right advertising campaign idea brings color to even a dull and gray brand.The smart people keep it colorful. That’s the magic of marketing, Just like this visual color trick by Øyvind Kolås.