ROI or ROAS? A debate in the marketing industry. Which acronym truly depicts advertising success? It’s really neither…per Elon Musk. Tesla doesn’t spend a dollar on ads or endorsements. They spend the money on the product. If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …
Tag Archives: marketing
You’re just going too slow
“If you have everything under control, you’re not moving fast enough.” Sage advice and quote from Racing driver Mario Andretti. Maybe not for when you’re on the highway…But very relevant when driving a business, brand or marketing campaign.
You think they’re on target?
So much marketing today attempts to highlight nuance on what the brand wants you to do or buy. I thought this OOH campaign in India went the other direction…these guys very clearly communicate what they offer.
You focused on the wrong party?
1st Party Data: It’s the info that a business has on it’s OWN customer base, directly from those customers. It provides insight on who we are, what we like and our preferences. And this is focus by many leading brands. After all, Ecommerce is growing about 40% this year (38.5%) Let me rephrase: It “should” be a focus. Or …
Burger King says: Buy a BIG MAC!
Congrats to the marketing team and the leadership of Burger King France. With new lockdowns happening across Europe, these guys know who really “flip the burgers”. It’s the customers. Stay Strong my EU Friends.
Mine is prettier than yours
First thing I thought of when I saw this? Political Advertising. No matter how pretty and colorful you try to make it…It’s still trash. You tired of all the ads too? (In the USA anyway)Don’t worry, almost all the ads will be gone after tomorrow. Sorry my media friends…I know this stuff made your quarter.
I saw the sign…and it pissed me off
In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time …
Words and the order you put them in…matter
Words are very powerful. But remember, it’s not just your vocabulary that matters, but also how you arrange those words. Inspiration or desperation? Spend a few extra seconds on your syntax; it’s significant.
what’s YOUR adjective?
I believe each of us have a goal to be INFORMATIVE….for your job, with friends, about sales, an idea, a brand, product or an opportunity. This banner marketing for the Philly Mutter Museum grabbed my eye. What’s YOUR personal adjective? Yes, you’re trying to tell a story…but with what flavor? Me first: I’m blithesomely informative! ;0)
Love for the Unseen
In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency. Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who? The proof reader, the digital artist who needed extra …
