A special day for anyone in business

It’s National “Get to Know Your Customers” Day! A special day to keep in your calendar. It’s every 3rd Thursday of each quarter.A great idea started by the small busines community; and we should probably do this more than only once a quarter. So, open that customer list in Salesforce, LinkedIn, Excel sheet or your …

Is there such a thing like “nobody and everybody”?

I saw a pile of phonebooks over the last few days. Made me think of thelessons of “nobody” and “everybody” in marketing…with Printed Phone Books versus Digital Search, the largest ad platform: – 97% of the USA uses digital search to find a business– 70% of people with phone books NEVER open them.– The phone …

Going up? Or is this really going down…badly.

Allow me to be the contrarian on a sales technique that we apparently push the team to practice all the time..  People rarely “like to be sold” and no one every bought ANYTHING on an elevator…so stop with the “elevator pitch” bullshit. The goal is to be human, authentic, original…YOU!  And maybe just start a conversation?

It’s the law

You can try to work around the edges all you want…cut corners, go off the page. Sometimes you just have to play by the rules…and that can make it harder than you think. Example: Gravity’s not just a good idea, it’s the law.  And sometimes its not only a  law but the truth. And the truth can …