Opinion time. So how close to #reality is this to any typical #marketing #meeting of the past few months? I think I’ve seen an #advertising #campaign or two that may have come from a #discussion like this. To #quote David Ogilvy: “Committees can criticize, but they can’t #create”.
It started today back in 2007. The first Apple iPhone was released. People lined up for days to get their hands on one. (You ever do the iphone line?) This experience still exists, if not bigger, 13 years later.How do you achieve that kind of brand loyalty? I suggest many companies don’t achieve it because: — Their real […]
Many people talk about where they started in business. Make it a meaningful conversation: Tell me “why” you started.
Practice like you’ve never won. Perform like you’ve never lost. They both start with the letter “P”…but both really start with commitment
We all know a Mark. Whoever he is and whatever he maybe up to…give him the thumbs up on the job, the project, the decision, the business deal, award. Give Mark a “sign”. Or follow the thinking of Mark Twain: “If voting made any difference, they wouldn’t let us do it.” ;0) It’s Primary Election […]
A smile comes from the heart, not the brain. Remember that when your trying to influence people with your marketing plan, your next advertising campaign, that business sales call or even just connecting with friends.
Lots of talk about Michael Jordon on Netflix with the “Last Dance”…Here’s a semi-quote from MJ: “Talent wins games, but teamwork wins championships.” Translation: Don’t ride into whatever your battle is today alone…just ask. We’ve got your back. PS: Okay, maybe not my business, but who’s feeding the unicorn Cheez-its?
LinkedIn is rolling out a cool new feature to allow you do to polling (not on my browser yet…hint hint) I made a decision on what my first my poll question would be. This posting addition will provide some interesting insights. But some advice concerning polling: “If you’re guided by opinion polls, you are not […]
Nobody reads/watches/sees/listens to (did I cover them all?) or really cares about advertising. They’re interested in and pay attention to what interests them. And sometimes, THAT is an Ad. And YES, I find racing possums (or American marsupial cousin the opossum) interesting…you? Love these guys from Washington (state).
You’ve reviewed the data and charts long enough. You can easily see the sky is the limit. Make that big decision today. (Even if it’s choosing between sweatpants or jeans)