Whether about a friend, a customer, a brand, the family, or your pet; that's the question.
Sacrifice is the cost of Freedom.
About 25 years ago Russel Casse proved that on July 4th. The former Viet Nam pilot gave his life to help Captain Steven Hiller and the US Airforce defeat an enemy threatening all of mankind and our way of life.
Here’s a photo from that day.
He sacrificed so we could all be free; so we can enjoy our Independence day. Cheers Russell…we remember you.
You could…read a book, take a ride, learn something new, go for a beer, or a walk, enjoy your favorite food, chat with a friend, get a new job….or do absolutely nothing.
It’s called freedom. You have more choices than ever before, but it’s your responsibility to choose. Maybe choose something that will make the world better for you…and maybe the rest of us too. Enjoy your independence day.
Even if you’re not living in the USA, we all have choices to make. Choose wisely.
Life can move very fast. Pay attention and be sure to get on the right bus.
Smile… make the world a better place for us all.
Congratulations! You’ve survived the first half of 2020.
Life is hard, but you still make miracles happen every day.
I’m not saying we can turn water into wine, but you can turn pizza into breakfast.
Opinion time. So how close to #reality is this to any typical #marketing #meeting of the past few months? I think I’ve seen an #advertising #campaign or two that may have come from a #discussion like this. To #quote David Ogilvy: “Committees can criticize, but they can’t #create”.
Are we one step closer to civilization?
In many USA cities, you can now re-enjoy eating outdoors, indoor dining returning soon, drinks with friends… This freedom also will brings back the never-ending quest for a good WIFI signal. You’re not at home anymore kiddo.
This post is just a double-thumbs-up thanks to Comcast. They’ve extended FREE WIFI via Xfinity Hot Spots for the remainder of 2020. This includes non-customers. Thank you guys…now I can post that pic of my beer. ;0)
It started today back in 2007.
The first Apple iPhone was released. People lined up for days to get their hands on one. (You ever do the iphone line?)
This experience still exists, if not bigger, 13 years later.
How do you achieve that kind of brand loyalty?
I suggest many companies don’t achieve it because:
— Their real goal is to be “good enough”
— Their mission is to be a “cheaper alternative”
— Their offering is not memorable.
The solution: Be Better
You don’t buy loyalty…you earn it by doing the hard stuff well.
Starting another week of WFH? If you’re a laptop legionnaire like me, you need speedy internet. Email, zoom meetings, CRM, music…yeah and Netflix!!
AND the rest of the fam sucking up bandwidth. It’s a holiday week in the USA.
How does your service rate?
In the USA:
Fastest: Queens NY, a town called Whitestone 138.4 Mbps
The Worst? Vashon, Washington, a little under 10 Mbps
Test ur speed free here: https://www.highspeedinternet.com/tools/speed-test
A little canine computer photo for this post, here’s Macy Jane behind the screen as a puppy and a few years later. She loves working on the lap…and laptop.
Right now someone somewhere is sweating a font choice for some commercial we’ll see in our day sometime soon.
So…some fun font facts:
— Helvetica is the most used today
— Comic Sans is the most hated, released October 1994
— The New York Times uses Georgia (Arial for sans serif)
— Blackletter was one of the first, discovered back in the 12 century
— The oldest Font used by Microsoft is Garamond
— Time New Roman started with the London Time Newspaper in 1931
— The US Military uses Arial
— Cooper Black is 100 years old, made popular by the Beach Boys
— Apple used Helvetica Neue, replacing it with its own “San Francisco”.
So which is more important? The font or the message? The debate will never end.
But to quote George Parker (If you’re in marketing, you know who he is):
“The only people who care about advertising are the people who work in advertising” ;0)
How do you WIN?
Be willing to do that “one thing” no one else will do today.
