who cares

It’s a (bad) Sign!

A brand is not your logo, website, app or business cards…or tape and a Sharpie.  It’s an experience. 
The experience of this sign (to me) provides clarity on a thought:  “How do I get out of here?”

Remember, the small details draw the big picture of any brand.

a poorly drawn exit sign at a luxury hotel shows a lack of attention to the brand

3 comments

  1. I do sometimes find negative signage in the U.K. especially annoying. Why do signs tell you what you “can’t do”. How about telling people what they can do … I may write a post about this on my blog this year at some point. Thanks for illustrating this point 🙂

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