It’s a (bad) Sign!

A brand is not your logo, website, app or business cards…or tape and a Sharpie.  It’s an experience. 
The experience of this sign (to me) provides clarity on a thought:  “How do I get out of here?”

Remember, the small details draw the big picture of any brand.

a poorly drawn exit sign at a luxury hotel shows a lack of attention to the brand


  1. I do sometimes find negative signage in the U.K. especially annoying. Why do signs tell you what you “can’t do”. How about telling people what they can do … I may write a post about this on my blog this year at some point. Thanks for illustrating this point 🙂


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s