I believe 3 out of 2 people have trouble with fractions.
About 40 years ago A&W challenged the quarter pounder burger wars by introducing a 1/3 pound burger at a lower price.
A major TV, outdoor and radio campaign (it was the 80’s) all pushed “The Third is the word”. And…it failed? They did a research study on why & how. (You know, focus groups)
What they learned: It seems people thought a third pound burger was ACTUALLY SMALLER than a quarter pounder.
The REAL Lesson: When taking a calculated risk; remember, most people are bad at math.
Think about that when you decide to supersize your next marketing effort.