I saw the sign…and it pissed me off

In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time […]

When it comes to advertising…who matters more?

Facebook will sport a permanent new look  in early September. You may have been toggling in and out of it for a while now.  Soon, it’s a permanent change.  The sell job on it is it’s a cleaner feel with quicker access to many features in a less cluttered way.  I’ve seen comment pieces that it’s presenting a major […]

What’s up with your inbox?

Every morning, I make the first of many cups of coffee and dig into email.  Today, I have one note with the cure for a leaky gut, one that will fix my gutters…a low rate for veteran’s insurance…a deal for home windows and another with a new cleaner for a CPAP machine.  I rent an apartment, […]

Too much of anything is…

What’s the goal of advertising? To educate and delight potential customers?To sell more stuff? Or to have a colorful dashboard to show a client the X impressions delivered? This is an actual webpage with ONE paragraph of content. This site is well known; got over 7-million visitors last month…and their audience puts up  with 8 pages per […]

How do you think?

This weekend in 1997, after the idea pitch meeting in a tiny cramped San Jose conference room, one of the most iconic Advertising campaigns launched.  Steve Jobs had challenged 3 agencies, but Craig Tanimoto, an art director at Chiat\Day, gave us, Steve Jobs and Apple Marketing magnificence : Think Different KPI success?  Apple stock tripled in under a […]