In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time […]
In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency. Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who? The proof reader, the digital artist who needed extra […]
No, not the guy with no arms and no legs hanging on the wall. Art is not what you see, but what you help other people see. So there can be Art in anything you today…what are you waiting for?
Just in case you need a reminder that humanity is worth it. Today, back in 1981, McDonald’s rolled out it’s first McRibb Sandwich. Easily one of man’s best inventions to improve out lives. Thank you McD’s.
Facebook will sport a permanent new look in early September. You may have been toggling in and out of it for a while now. Soon, it’s a permanent change. The sell job on it is it’s a cleaner feel with quicker access to many features in a less cluttered way. I’ve seen comment pieces that it’s presenting a major […]
Every morning, I make the first of many cups of coffee and dig into email. Today, I have one note with the cure for a leaky gut, one that will fix my gutters…a low rate for veteran’s insurance…a deal for home windows and another with a new cleaner for a CPAP machine. I rent an apartment, […]
Is the Advertising that makes you nervous about what you’re NOT buying.
What’s the goal of advertising? To educate and delight potential customers?To sell more stuff? Or to have a colorful dashboard to show a client the X impressions delivered? This is an actual webpage with ONE paragraph of content. This site is well known; got over 7-million visitors last month…and their audience puts up with 8 pages per […]
This photo is actually black and white. Some color lines were added…and your brain is tricked…YOU see a color photo. The right advertising campaign idea brings color to even a dull and gray brand.The smart people keep it colorful. That’s the magic of marketing, Just like this visual color trick by Øyvind Kolås.
This weekend in 1997, after the idea pitch meeting in a tiny cramped San Jose conference room, one of the most iconic Advertising campaigns launched. Steve Jobs had challenged 3 agencies, but Craig Tanimoto, an art director at Chiat\Day, gave us, Steve Jobs and Apple Marketing magnificence : Think Different KPI success? Apple stock tripled in under a […]