ROI or ROAS? A debate in the marketing industry. Which acronym truly depicts advertising success? It’s really neither…per Elon Musk. Tesla doesn’t spend a dollar on ads or endorsements. They spend the money on the product. If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …
Tag Archives: advertising
You think they’re on target?
So much marketing today attempts to highlight nuance on what the brand wants you to do or buy. I thought this OOH campaign in India went the other direction…these guys very clearly communicate what they offer.
Burger King says: Buy a BIG MAC!
Congrats to the marketing team and the leadership of Burger King France. With new lockdowns happening across Europe, these guys know who really “flip the burgers”. It’s the customers. Stay Strong my EU Friends.
Mine is prettier than yours
First thing I thought of when I saw this? Political Advertising. No matter how pretty and colorful you try to make it…It’s still trash. You tired of all the ads too? (In the USA anyway)Don’t worry, almost all the ads will be gone after tomorrow. Sorry my media friends…I know this stuff made your quarter.
I saw the sign…and it pissed me off
In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time …
Love for the Unseen
In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency. Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who? The proof reader, the digital artist who needed extra …
What is Art?
No, not the guy with no arms and no legs hanging on the wall. Art is not what you see, but what you help other people see. So there can be Art in anything you today…what are you waiting for?
Restore your faith in humanity
Just in case you need a reminder that humanity is worth it. Today, back in 1981, McDonald’s rolled out it’s first McRibb Sandwich. Easily one of man’s best inventions to improve out lives. Thank you McD’s.
When it comes to advertising…who matters more?
Facebook will sport a permanent new look in early September. You may have been toggling in and out of it for a while now. Soon, it’s a permanent change. The sell job on it is it’s a cleaner feel with quicker access to many features in a less cluttered way. I’ve seen comment pieces that it’s presenting a major …
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What’s up with your inbox?
Every morning, I make the first of many cups of coffee and dig into email. Today, I have one note with the cure for a leaky gut, one that will fix my gutters…a low rate for veteran’s insurance…a deal for home windows and another with a new cleaner for a CPAP machine. I rent an apartment, …
