It would be a dull grey world

What would you buy or use or enjoy if you’re NEVER exposed to any advertising? No advertising? How would you choose a car, a phone, a restaurant, your shoes, comfy bed sheets a place to visit or even food for your dog? Would you listen to a friend? Yes, marketing really is your friend. A …

Is there such a thing like “nobody and everybody”?

I saw a pile of phonebooks over the last few days. Made me think of thelessons of “nobody” and “everybody” in marketing…with Printed Phone Books versus Digital Search, the largest ad platform: – 97% of the USA uses digital search to find a business– 70% of people with phone books NEVER open them.– The phone …

One profession will instantly “feel the pain”

This image instantly had me feeling the pain of copy writers around the world. EVERY copywriter understands this visual of the amount of copy points that sales and usually the client, want to CRAM into one commercial. Could be digital, print, audio or video. A special nod to the original professional copywriter:  John Emery Powers.  A wordsmith …

You trust a complete stranger?

You do listen to people you “don’t know”?It’s called Influencer Marketing.  Endorsements are a part of about 20% of all advertising. Some brands dump huge money into a celebrity endorsement.    My pondering today for you my LinkedIn family:  Who do you trust more? — The TV, movie or sports star telling you the brand of clothing to …

It will be fine, just pay more?

The digital 3rd party cookie is crumbling.  Google and Facebook may have their $200+ Billion in ad revenue in flux. Google has come out with a study that says, thanks to FLoC (cohorts) and that wonderful word: Algorithms, their search advertising will be almost as good; about 95% of the conversions you see with cookies. Their …

A debate in the advertising world

ROI or ROAS? A debate in the marketing industry.  Which acronym truly depicts advertising success? It’s really neither…per Elon Musk.  Tesla doesn’t spend a dollar on ads or endorsements.   They spend the money on the product.  If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …

Mine is prettier than yours

First thing I thought of when I saw this? Political Advertising.  No matter how pretty and colorful you try to make it…It’s still trash.   You tired of all the ads too? (In the USA anyway)Don’t worry, almost all the ads will be gone after tomorrow. Sorry my media friends…I know this stuff made your quarter.