A debate in the advertising world

ROI or ROAS? A debate in the marketing industry.  Which acronym truly depicts advertising success? It’s really neither…per Elon Musk.  Tesla doesn’t spend a dollar on ads or endorsements.   They spend the money on the product.  If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what …

Mine is prettier than yours

First thing I thought of when I saw this? Political Advertising.  No matter how pretty and colorful you try to make it…It’s still trash.   You tired of all the ads too? (In the USA anyway)Don’t worry, almost all the ads will be gone after tomorrow. Sorry my media friends…I know this stuff made your quarter.

I saw the sign…and it pissed me off

In the states, you can’t go more than 10 feet without seeing a political lawn (or window) sign. Let’s talk! No, not about which presidential candidate you support…but why people are so passionate about “their” signs. Most studies that have near zero impact; a survey I personally conducted overwhelmingly showed they’re a waste of time …

Love for the Unseen

In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency. Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who?  The proof reader, the digital artist who needed extra …

When it comes to advertising…who matters more?

Facebook will sport a permanent new look  in early September. You may have been toggling in and out of it for a while now.  Soon, it’s a permanent change.  The sell job on it is it’s a cleaner feel with quicker access to many features in a less cluttered way.  I’ve seen comment pieces that it’s presenting a major …

What’s up with your inbox?

Every morning, I make the first of many cups of coffee and dig into email.  Today, I have one note with the cure for a leaky gut, one that will fix my gutters…a low rate for veteran’s insurance…a deal for home windows and another with a new cleaner for a CPAP machine.  I rent an apartment, …