Could have been created in 1921 London as the Buck Fizz. Or by bartender Frank Meier in Paris at the Ritz. He only used sparkling wine…no champagne. Or the refreshing fun started in San Francisco as an idea by a guy named Alfred Hitchcock…who made it popular for brunch! Whoever you give the credit to; […]
Nobody reads/watches/sees/listens to (did I cover them all?) or really cares about advertising. They’re interested in and pay attention to what interests them. And sometimes, THAT is an Ad. And YES, I find racing possums (or American marsupial cousin the opossum) interesting…you? Love these guys from Washington (state).
The word “Viral” has been in the news so much lately…but its been the “Holy Grail” of the marketing and social media world. How do we go viral? How do we take an idea, spread it from person-to-person and have them spread it for exponential awareness? –You may be right concerning the quality of your […]
Advertising is now as slippery as a wet noodle. Media consumption is way up, like a second helping, but… What’s the secret sauce now?Maybe it’s old school, but fresh and tasty like today’s Tagliatelle. That’s marketing like mama used to make. So, what’s for dinner?
Did you get the #promotion?Did you get an “A” on the #test?Did you get the new #client to agree to your #idea?Did you get a “yes” from that certain someone? This good stuff happen because you used “your” number, wore those special socks, carried the shamrock or did that quirky routine you always do on […]
HASSLE FREE: I’ve seen, heard or read this in over a half dozen advertising campaigns recently. The Webster Dictionary definition of hassle: : an annoying or troublesome concern. Hmmm. If we have to convince customers that our brand is not annoying to use; maybe we need a better business model; not a better marketing campaign. Just sayin. ;0)
We are fanatical with our advertising to attract customers. Our marketing goal is to get clients fanatical about our brands. But why are we not fanatical about the service we give a customer once they’re a customer?
It was quite the contest yesterday. No, not the football game (Congrats to Andy Reid and KC)…the contact sport called advertising. The goal: connect to the 102 million watching. The real world game? Connect to a crowd filled with laughter, boos, cheers, beer (okay soft drinks too), people dipping, munching, reheating, grabbing slices and licking wing sauce off […]
The only difference between a flower and a weed is your perspective; that’s marketing. Whether your flower is a picture, photo, a pattern idea of Lilly Pulitzer or say a painting by Van Gogh…that’s advertising. And your advertising can be a work of art.
Okay…one more Superbowl story. Sunday, we’ll see ads for cars, beer, snacks, soft drinks and for the first time: Pop Tarts and Sabra Hummus. For you media fans, CPM should be around $45.20 years ago, the DOT-COMS had 17 companies advertising in the SuperBowl. (This year we’ll see 3) (BTW: the original PETS.COM generated about […]