You ever think about the extra effort or compliment you did NOT give? We always measure action…but what about a brand’s inaction? Not so much. What will a customer tell anyone else about what you didn’t do or say? Nothing…absolutely nothing. There’s your problem.
Candles were used to see for almost 5,000 years. Now they’re used to make a place smell good. To be a success, you don’t necessarily need to reinvent yourself, you may just need to solve a different problem.