ROI or ROAS?

A debate in the marketing industry.  Which acronym truly depicts advertising success?

It’s really neither…per Elon Musk.  Tesla doesn’t spend a dollar on ads or endorsements.  

They spend the money on the product.  If you told your team you’re not going to advertise your brand ever again, but put the but back into product, what would the reaction be? What would you need to start doing different?