In the marketing world, attention love goes to the person who came up with the slogan, the CMO, the producer of the video, the head of the Agency.

Today, let’s thank those advertising individuals who do the heavy lifting no one sees or talks about. Who?

 The proof reader, the digital artist who needed extra hours to get that tweak done…again. The copy writer. The Video or Audio editor, the IT person who insures the creative is delivered on time, or like in this photo, the crew that works in all weather and hangs the new creative.

The recognized people may be the ones who do the public Dog & Pony show, but the real heroes are the ones who fight the daily deadline battles we know nothing about.