How do you think?

This weekend in 1997, after the idea pitch meeting in a tiny cramped San Jose conference room, one of the most iconic Advertising campaigns launched.  Steve Jobs had challenged 3 agencies, but Craig Tanimoto, an art director at Chiat\Day, gave us, Steve Jobs and Apple Marketing magnificence : Think Different

KPI success?  Apple stock tripled in under a year.
What other marketing stands out in your mind?

“No Matter What People Tell You, Words And Ideas Can Change The World.” – Robin Williams

Published by Carekid

random thoughts of all the fun, the pain and the problems of "caring more"

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: