This weekend in 1997, after the idea pitch meeting in a tiny cramped San Jose conference room, one of the most iconic Advertising campaigns launched. Steve Jobs had challenged 3 agencies, but Craig Tanimoto, an art director at Chiat\Day, gave us, Steve Jobs and Apple Marketing magnificence : Think Different
KPI success? Apple stock tripled in under a year.
What other marketing stands out in your mind?
“No Matter What People Tell You, Words And Ideas Can Change The World.” – Robin Williams