This weekend in 1997, after the idea pitch meeting in a tiny cramped San Jose conference room, one of the most iconic Advertising campaigns launched. Steve Jobs had challenged 3 agencies, but Craig Tanimoto, an art director at Chiat\Day, gave us, Steve Jobs and Apple Marketing magnificence : Think Different KPI success? Apple stock tripled in under a […]
Tag Archives: Apple
I know where you were this weekend
Says many Digital Ad Platforms! Did you enjoy that cookie? Not that insomnia chocolate chip, but the one the digital advertising baked for your computer or phone. The world continues to change: Apple appears to be introducing tighter Intelligent tracking prevention; focused on their browser Safari. The conundrum: Ad networks will serve more personalized ads […]
You like the new thing?
The new thing is never as good as the old thing, but ONLY today … new is temporary. Apple unveiled new operating systems for their computers and mobile devices this week. Some of us will jump in, work through the issues and the errors, to see potential; what could be. Some of us have the […]
Watch this!!!
This week’s brilliant brand idea is one to watch and comes (again) from the minds at Apple. Mastercard’s CEO said recently that his company saw contactless payments jump 40% in Q1 2020. American Express also has seen a sharp rise and a big drop in the use of cash or swiping a credit card. The Apple watch […]
Why you reading this?
More like how: you’re connected to the internet. Today, in 1988, Apple launched a service to connect your computer to the internet. And if you’re old enough, you remember paying for access by the hour. Applelink launched at $15/hour. (plus $35 annual fee) It was a modest hit, but they got into a “business squabble” […]
Are you prepared?
There’s only about 350 hours left in the decade by the time of this post. You ready for the next decade? This week in 1999, Apple secured the website name “iPhone”. The actual iPhone didn’t launch until June of 2007…(they still had to arm wrestle Cisco for the name as well) 7 years of prep […]
A tribute to the type who care about TYPE
The Designers! Plus some XXL respect for Susan Kare; Lifetime Achievement Award winner at last week’s Cooper Hewitt National Design Awards in NYC. Susan is the Invented Pixel art…she gave us the smile on the Apple Mac. Susan, and other design denizens like David Milan, Ruth Ansel and Paul Rand do the hard work of […]
