Does the media matter?

CONTENT IS KING! My question: Does the media really matter in Marketing? So many in advertising…and the businesses they shout about, usually chase the latest shiny new toy (This puppy has her own TIKTOK channel BTW) But does the media really matter IF your message connects and the word spreads? With the right content, regardless of the technology…like a simple sign: spit happens.
Enjoy some messaging of the MUTTER Museum in Philadelphia

Sign outside of Mutter Museum in Philly

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