Design can not rescue content. But can content rescue design? Your logo is not your brand. But what if your fans don’t like your logo? The Warner Brothers shield was launched back in the 20’s.The 2019 “flat” logo was the “new thing”. A recent survey shows that 89% likes, feels good about and identifies with […]
Tag Archives: content
Come on, I want to hear you say it!
We know the rule of supply and demand. We have a huge supply of content…like drinking from a fire hose. I wanted to take a moment to thank YOU. You spent a few seconds with my work; whether you like it or not, you took the time. Today is the day to share this. Today […]
Content for your next conference call
Want to add some compelling and useful content to your next video conference call. Ie: Trivia Ready? If you spell out every number…you will not use the letter “A” until you reach ONE THOUSAND. Go ahead…you know you’ll use this. ;0)
Too much of anything is…
What’s the goal of advertising? To educate and delight potential customers?To sell more stuff? Or to have a colorful dashboard to show a client the X impressions delivered? This is an actual webpage with ONE paragraph of content. This site is well known; got over 7-million visitors last month…and their audience puts up with 8 pages per […]
Today? Baseball is History
A quick history lesson on baseball: the first televised game happened today back in 1939. Princeton beat Columbia 2-1. This was a test game for MLB, as the first major league game on TV was Cincinnati taking on the Brooklyn Dodgers in a double header in NYC. For you TV content production types: only 2 […]
It went Viral
The word “Viral” has been in the news so much lately…but its been the “Holy Grail” of the marketing and social media world. How do we go viral? How do we take an idea, spread it from person-to-person and have them spread it for exponential awareness? –You may be right concerning the quality of your […]
Rainy Day Lessons Learned
Lessons learned on a rainy SundayA TV marathon of Law & Order on a rainy Sunday workscontent worksAdvertising worksFrequency in advertising worksGreat creative in advertising worksA burrito and a chalupa really works right about nowDespite our virus drama and everyone’s life turned upside down… marketing still works…right now
Does the media matter?
CONTENT IS KING! My question: Does the media really matter in Marketing? So many in advertising…and the businesses they shout about, usually chase the latest shiny new toy (This puppy has her own TIKTOK channel BTW) But does the media really matter IF your message connects and the word spreads? With the right content, regardless […]
Customer Service is a Strategy.
So much effort, creativity, sweat and huge money is spent finding new customers; to get non-customers to “try us”. Netflix saves over a $1-BILLION a year with customer retention. Netflix recommends content based on what their customer watches and use their data for a basic philosophy:“Stop trying to sell your customers what YOU want…sell them […]
