Today is National Radio Day in the USA. A media that still reaches over 92% of the US population. The competition is fierce and the reach is fantastic. I started in radio back in the mid 70’s reading obituaries and playing polka music. (Don’t ask, but the station was WISL) Over 45 years, my career allowed me […]
Happy National Avocado Day. The oldest discovery of Evidence shows that avocados were eaten 10,000 years in the Southern Mexico area of the Tehuacan Valley. Why does the media give so such love and haunt this fruit for so many years? Who doesn’t love a guac star?
Advertising is now as slippery as a wet noodle. Media consumption is way up, like a second helping, but… What’s the secret sauce now?Maybe it’s old school, but fresh and tasty like today’s Tagliatelle. That’s marketing like mama used to make. So, what’s for dinner?
It was quite the contest yesterday. No, not the football game (Congrats to Andy Reid and KC)…the contact sport called advertising. The goal: connect to the 102 million watching. The real world game? Connect to a crowd filled with laughter, boos, cheers, beer (okay soft drinks too), people dipping, munching, reheating, grabbing slices and licking wing sauce off […]
Its all really “word of mouth”. Regardless of the media; it’s storytelling. The goal is to get people to tell other people your story. How’s that work? You make a promise to your customer…the BIGGER and BOLDER the better. Your business just needs to genuinely over-deliver on it…every time. Saw this sign at a small […]