Advertising is about one thing…

Don Draper said these famous words:

“Advertising is based on one thing:  happiness.”

Life on Madison Avenue.  A story about the never-ending goal of earning a new customer by having them “feel the love and be happy” with what  your business is offering.  The show story ended around now, some 50 years ago (late 1970)…but DD’s message and quest is still true today.   No matter what you’re selling (and each of us is selling something everyday)…don’t tell a story about how great you are…tell a story about how you’re doing to make your customer…happy.

New York City

Published by Carekid

random thoughts of all the fun, the pain and the problems of "caring more"

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: