You focused on the wrong party?

1st Party Data:  It’s the info that a business has on it’s OWN customer base, directly from those customers. It provides insight on who we are, what we like and  our preferences. And this is focus by many leading brands. After all, Ecommerce is growing about 40% this year (38.5%) Let me rephrase:  It “should” be a focus.  Or …

But you didn’t promise THIS…

A very big company making big news the last few days (hint: Apple) One BIG way is also customer service.  Here’s my story. I’m in Philly, due to the week of protests and riots…Apple preemptively closed it’s stores…which also meant my Genius Bar appointment was cancelled. I was contacted via email. I contacted Apple as to what …

Think outside the “shipping” box

Why is Amazon the successful monster it is?   The team is always thinking outside the box….in this specific case, outside  their shipping boxes.   Besides being excited to get your purchase, you can also have some Halloween pumpkin fun…and get talked into downloading and using their AR App… And probably training their Machine Learning for some future …