Don Draper said these famous words:

“Advertising is based on one thing:  happiness.”

Life on Madison Avenue.  A story about the never-ending goal of earning a new customer by having them “feel the love and be happy” with what  your business is offering.  The show story ended around now, some 50 years ago (late 1970)…but DD’s message and quest is still true today.   No matter what you’re selling (and each of us is selling something everyday)…don’t tell a story about how great you are…tell a story about how you’re doing to make your customer…happy.