So much effort, creativity, sweat and huge money is spent finding new customers; to get non-customers to “try us”.
Netflix saves over a $1-BILLION a year with customer retention. Netflix recommends content based on what their customer watches and use their data for a basic philosophy:
“Stop trying to sell your customers what YOU want…sell them what THEY want..and help them find it.”

Customer service is a strategy. Part of your plan?