But you didn’t promise THIS…

A very big company making big news the last few days (hint: Apple) One BIG way is also customer service.  Here’s my story. I’m in Philly, due to the week of protests and riots…Apple preemptively closed it’s stores…which also meant my Genius Bar appointment was cancelled. I was contacted via email. I contacted Apple as to what …

Sorry, it’s our policy

It’s business right?  I’ve heard so many company eps say their customer service policies are written in stone. What would happen when you apply something liberally to that stone? Show a customer some unexpected love and extra care today and see what happens. It may change your view of customer service from an obligation to a …

Help like it’s 1999

It started this week back in 1968.  People calling for help.  The first 911 call occurred in Harleysville Alabama. A bit more trivia: The USA didn’t have full 911 service coverage until 1999. (weird, huh?) Data shows that in our current business world: 2 out of 3 people do NOT ask for help at work. That is …

Customer Service is a Strategy.

So much effort, creativity, sweat and huge money is spent finding new customers; to get non-customers to “try us”. Netflix saves over a $1-BILLION a year with customer retention. Netflix recommends content based on what their customer watches and use their data for a basic philosophy:“Stop trying to sell your customers what YOU want…sell them …

Take the Shot.

Public Service Message Time: “Get your Flu Shot!” It’s that time of year my friend. Personal research shows that most shots are free…either via insurance or some places and communities are also free without insurance. There are very low cost options in many places as well. Some Fun Flu Facts: 1 or 2 out of …

A Marketing Mashup

Let’s celebrate National Guacamole Day AND the current Social Media craziness of “Don’t have a Bookmark?” (Google it; some major brands are being whacky) by using an avocado as a bookmark in a great book. (It really is!) Join us today. No worries Seth Godin my friend. I’ll lick page 75 clean…it’s all about service.