What is Advertising?

Its all really “word of mouth”. Regardless of the media; it’s storytelling. The goal is to get people to tell other people your story. How’s that work? You make a promise to your customer…the BIGGER and BOLDER the better. Your business just needs to genuinely over-deliver on it…every time. Saw this sign at a small shop in Philly…how could you NOT get a haircut there?

Salon in Center City Philadelphia

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