What does Gen Z have in common with the moon?

It’s takes 1.3 seconds for light to travel to your eyes from the moon and the average Gen Z gives 1.3 seconds of attention to an ad.   

Second question: what does advertising have in common with the moon?  They both have a dark side.  ;0)

And if you’re pondering the data: The GenZ part comes from an OMD and Yahoo study.
Light speed came from astronomer Ole Roemer with a little help by Albert Einstein. ;0)