who cares

Who let the air out?

It’s a celebration! Your first day with a new customer! 
(you know the job “after” the sale)

DON’T MAKE PROMISES YOU CAN’T KEEP.  (or won’t)

Don’t let the air out of their balloons on doing business with you on day one.
Over-delivering on THEIR expectations will keep them pumped up about doing business with you.

deflated birthday balloons to highlight the effect of under delivering on a new customers expectations.

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