It started in the US about 1835. Direct Mail…some of the very first targeted advertising. It can be really good stuff…targeted, personal…one study shows 73% of us look forward to getting brand mail…but let me add…when its done right and with care.
Check this “compelling story-telling heart felt” effort.
It came in my mail this week…and now we know why sometimes its called: junk mail
Do businesses really think this stuff excites people to buy ? Or just get me to open the envelope?
Rant over. Ad people: please do the hard work: care more.
Bonus Question: Any guess as to what type of business sent this?