How many companies say? WE ARE #1!!!
True?  But that’s like saying you know the most abundant color of M&M’s

The MARS company suggests it’s blue.  Other trivia research studies and data reviews that say it’s really the green candy…and others say no it’s orange.  And most colors are within less than 2% of each other. The real answer? Depends on who you talk to.

BTW:  brown is the most rare….not it’s tan!  What the…. 

Maybe…stop shouting you’re #1 like everyone else.
Strive to make your brand a treat that delights and puts a smile on a person’s face…and you’ll have customers eating out of your hand.