They say there’s no such thing as a bad idea…just bad decisions.
Apple thought of a new concept in 1996: The Apple Café.
Remember this? Yeah, NO ONE does.
The goal was to test market this in LA. Then Tokyo, NYC and Paris.
But the idea never made it off the “storyboard” (image).
Steve just came back and put focus back on why Apple existed: computers.
Taking a dog named “shark” to a beach. Now maybe THAT is a bad idea.