1st Party Data:  It’s the info that a business has on it’s OWN customer base, directly from those customers.

It provides insight on who we are, what we like and  our preferences. And this is focus by many leading brands. After all, Ecommerce is growing about 40% this year (38.5%)

Let me rephrase:  It “should” be a focus.  Or you could get an ad from a company you are a customer of that looks like this.

“The single biggest problem with communication is the illusion that it has taken place” — a quote by George Bernard Shaw.