What’s the goal of advertising? 
To educate and delight potential customers?
To sell more stuff?

Or to have a colorful dashboard to show a client the X impressions delivered?

This is an actual webpage with ONE paragraph of content.

This site is well known; got over 7-million visitors last month…and their audience puts up  with 8 pages per visit on average.

Client people:  demand better, no one is even seeing your brand
Marketing people:  care more
Advertising people: buy better
Content people: tell your story around a better campfire

An overflow of good converts to bad  — William Shakespeare

Translation:
Too much of anything is always bad…except champagne