What’s the goal of advertising?
To educate and delight potential customers?
To sell more stuff?
Or to have a colorful dashboard to show a client the X impressions delivered?
This is an actual webpage with ONE paragraph of content.
This site is well known; got over 7-million visitors last month…and their audience puts up with 8 pages per visit on average.
Client people: demand better, no one is even seeing your brand
Marketing people: care more
Advertising people: buy better
Content people: tell your story around a better campfire
An overflow of good converts to bad — William Shakespeare
Too much of anything is always bad…except champagne