Some of the 14,000 advertising agencies in the USA will have an exciting zoom meeting today. The excitement? Some bright eyed VP discovered yet another new place to reach prospective customers for their client brands. Some new advertising platform? We talking TikTok? Reels? A Golf Cart Hubcap? (it’s real my friend)
Maybe instead of finding that trendy new place to advertise, please work on your commercial copy. Make your story more real and compelling to me and all your customers.
Some advertising trivia: Most ads for watches are set to the time of 10:10. Why? The watch hands form a smiley face and frame up the brand name. Go ahead, look up some watch websites and check it out.