I now believe that “size matters” (ie: scale) in advertising. I’m not talking mass media versus digital targeting. Burger King proves that you can have and follow a long range marketing plan…and a new way to play “hide the pickle”.
To my Agency friends: how many clients do you have that can say the same thing?
And to the graphic snob elites…Yes, I used “Comic Sans” (haters)
Merry Christmas. CLICK HERE FOR AD.
