size DOES matter

I now believe that “size matters” (ie: scale) in advertising.  I’m not talking mass media versus digital targeting.  Burger King proves that you can have and follow a long range marketing plan…and a new way to play “hide the pickle”.
To my Agency friends: how many clients do you have that can say the same thing?  
And to the graphic snob elites…Yes, I used “Comic Sans”  (haters)
Merry Christmas. CLICK HERE FOR AD.

Burger King hides the pickle

Published by Carekid

random thoughts of all the fun, the pain and the problems of "caring more"

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