I now believe that “size matters” (ie: scale) in advertising.  I’m not talking mass media versus digital targeting.  Burger King proves that you can have and follow a long range marketing plan…and a new way to play “hide the pickle”.
To my Agency friends: how many clients do you have that can say the same thing?  
And to the graphic snob elites…Yes, I used “Comic Sans”  (haters)
Merry Christmas. CLICK HERE FOR AD.