Every tells their story. It’s called marketing. You tell that story long and loud enough…the public may believe it. That’s called advertising. Your company story may be colorful, but does it tell the real tale on who you are? For the story on cool color names; here’s a Wikipedia list of several hundred. https://en.wikipedia.org/wiki/List_of_colors_(compact)#Colors_list
(I personally like vivid mulberry)