The habit started today in 2007. The first Apple iPhone got into the hands of people like you and me. About 7 out of 10 are reading this on an iPhone.
How do you achieve that kind of brand loyalty?
Be Better, be different, and care more.
You don’t buy loyalty, you earn it by doing the hard stuff…really well.
Enjoy a Podcast flashback about “Brand Loyalty” on Apple (of course):
Street Curb Curiosity – The Podcast