It started today, with just a screen

The habit started today  in 2007.  The first Apple iPhone got into the hands of people like you and me. About 7 out of 10 are reading this on an iPhone.

How do you achieve that kind of brand loyalty?
Be Better, be different,  and care more.

You don’t buy loyalty, you earn it by doing the hard stuff…really well.

Enjoy a Podcast flashback about “Brand Loyalty” on Apple (of course):


Street Curb Curiosity – The Podcast

A side view of all the iPhone models over the years to celebrate the launch of the first Apple iPhone on June 29 2007; plus an added podcast focused on Brand Loyalty from Street Curb Curiosity
Our iPhone options over time

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