Did YOU stand in line?

It started today back in 2007.   The first Apple iPhone was released.  People lined up for days to get their hands on one.   (You ever do the iphone line?) This experience still exists, if not bigger,  13 years later.How do you achieve that kind of brand loyalty? I suggest many companies don’t achieve it because: — Their real […]

How’d they PRINT that?

Right now someone somewhere is sweating a font choice for some commercial we’ll see in our day sometime soon.  So…some fun font facts: — Helvetica is the most used today— Comic Sans is the most hated, released October 1994— The New York Times uses Georgia (Arial for sans serif)— Blackletter was one of the first, […]

Why you reading this?

More like how:  you’re connected to the internet.  Today, in 1988, Apple launched a service to connect your computer to the internet.  And if you’re old enough, you remember paying for access by the hour. Applelink launched at $15/hour.  (plus $35 annual fee) It was a modest hit, but they got into a “business squabble” […]

Grab a slice!

It’s National Pizza Day.  Yummy. Okay, some flavorful history:  The pizza you know and love would NOT exist without America? (South specifically)  Yes, flatbread started back about 7,000 years ago in Sardinia, but those darn Spaniards brought the Tomato (it’s a fruit BTW) back to Europe. Another bite of history?  The Tomato was first thought to be poisonous and […]

Remember me?

Okay…one more Superbowl story. Sunday, we’ll see ads for cars, beer, snacks, soft drinks and for the first time: Pop Tarts and Sabra Hummus. For you media fans, CPM should be around $45.20 years ago, the DOT-COMS had 17 companies advertising in the SuperBowl. (This year we’ll see 3) (BTW: the original PETS.COM generated about […]

Your “Good” is only good for now

You working hard to make your business better for your customers? Even if they’re happy and what you deliver does the job perfectly, your goal should be to get even better…Some brand somewhere is defining what “better” means.  Here’s a few examples of better; all  considered  a great success and got the job done at the time: […]