This image instantly had me feeling the pain of copy writers around the world.

EVERY copywriter understands this visual of the amount of copy points that sales and usually the client, want to CRAM into one commercial. Could be digital, print, audio or video.

A special nod to the original professional copywriter:  John Emery Powers.  A wordsmith hired for Wanamaker’s in Philadelphia in 1880. 

(He wrote 6 ads a week, and loved plain roman type, no italics)

His special style of advertising trash talk DOUBLED their revenue during his writing days.