Its funny listening to sales types…regardless of the business category.  They say their brand is:

— Faster
— Better
— Cheaper
— Smaller
— Bigger
— Newer
— More Established

What if what you’re selling is exactly the same as the competition?  Same share, same price, same benefits…How would you sell it?

Maybe you need to “sell yourself?”  hmmm?   Anybody buying THAT?