Why is Amazon the successful monster it is?  

The team is always thinking outside the box….in this specific case, outside  their shipping boxes.  

Besides being excited to get your purchase, you can also have some Halloween pumpkin fun…and get talked into downloading and using their AR App… And probably training their Machine Learning for some future scary fun.

Business is always more than just selling and shipping stuff people want.  It’s about bringing a smile to your customer’s face.
(all while helping your organization at the same time)