what’s your name again?

The marketing world must have really changed.  I thought the best advertising folks were always under severe pressure to “Create Great” and always do so under an impossible deadline.  

The Washington Football organization punted (yes I went there) revealing a new brand name for the team for an entire year. Is it lack of creativity? Trademark drama?  WFT? WTF?

The ultimate inspiration is a hard deadline.  Am I right?

hello washington football team

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