Today in 1997, the Apple on-line store launched in the USA.

Sales: $12 million. Today?  Billions!!
Thanks to ease of use and offering the Apple experience.

For example, you can buy this fancy new polishing cloth…for just $19.  
And oh, its now back ordered by about 12 weeks.

The only strategy that is guaranteed to fail is one not taking risks.  

Tomorrow, we’ll chat the brick and mortar game. Why?  Well, the mortar the merrier. ;0)