Facebook will sport a permanent new look  in early September. You may have been toggling in and out of it for a while now.  Soon, it’s a permanent change.  The sell job on it is it’s a cleaner feel with quicker access to many features in a less cluttered way.  I’ve seen comment pieces that it’s presenting a major challenge (ie: pain in the ass) for the advertising community. 

Makes me think: when designing or re-designing content: could be a TV show, podcast, new website or a Social Media monster like Facebook:

Do you design for the audience or the advertiser?  

I know the first thought is both…BUT  what gets the priority.  

Priorities are a funny thing…for you to say “yes” to something, you need to be willing to say “no” to something else.