This week’s  brilliant brand idea is one to watch and comes (again) from the minds at Apple.

Mastercard’s CEO said recently that his company saw contactless payments jump 40% in Q1 2020.   American Express also has seen a sharp rise and a big drop in the use of cash or swiping a credit card. The Apple watch let’s you buy that coffee, that take out that store item with a flick of the wrist.

Regardless of HOW you spend it, its funny how money works: you’ll pay $5 for a $10 item we need.  Buy we’ll pay $5 for a $10 item we don’t need…because its on sale. ;0)

No endorsement influencer here; just sharing things from people doing things…and doing them differently to make it better for us all.