How many times you hear that in planning  meetings for 2020?

You can blame the Brit John Adair who introduced the phrase in 1969…as a reference to the 9-dot puzzle (first seen in a 1914 puzzle book) to get you to masticate on this metaphor.

Just one thought: Push the boundaries, but be sure the team keeps attention ON the boxes. This is where promises are made and kept with your current customers, and that can be a balancing challenge.