I had a chat this week with a rep who was praising their brand because their pricing was the lowest. (allegedly)  So many sales types pitch, present and pontificate about being the cheapest. How much more business would we find if we worked toward a goal of being the more reliable? What do you want in your company’s toolbox or on your team? The cheapest or the most reliable?

As Taylor Swift sings: “You need to calm down, you’re being so loud…”
About price. Be Reliable.