Burger King stopped selling the Whopper…to help McDonalds?

In 2017, Burger King had a day without the Whopper. (BK in Argentina) Huh? They politely sent their customers from all 107 stores to a near-by McDonalds to buy a Big Mac instead of their signature and best-selling burger! Why? It was McHappy Day! McD’s was donating $2 for every Big Mac sold that day to research for children with cancer. and BK thought up a unique way to help. Over 73K more Big Macs were sold that day…even the BK king walked into McD’s and joined the fun to huge applause. It was a huge media win for BK, the kids, the charity effort and for friendly marketing mayhem. The concept/idea came from “David- Buenos Aires, The Agency” How do you beat the competition? Sometimes you can kill them (and your customer) with kindness.

BK Print ad for McHappy day

Published by Carekid

random thoughts of all the fun, the pain and the problems of "caring more"

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