I’ve never seen someone give a high-five to a brand or company for cutting corners. Why do more if your customer service appears to satisfy…it’s easier and are they really complaining? You “do more” because YOUR REPUTATION should be built on YOUR DISSATISFACTION; you’re not happy until they’re happy. Your customers will come back because your compromised LESS..not more. You took the time, made the extra effort…the sacrifice to “make it memorable” for your customers. In my case here with a puppy named macy Jane, a little fresh chicken…maybe a small dollop of peanut butter would bring a howl of delight. That’s my KPI for this canine; what are you doing to build your business and reputation today?