Who do you believe? The first true endorsement was by royalty in the late 1700’s for China plates. Today we have well known celebrity types like Beyonce, Renaldo, Tiger, Kylie, etc… just “being seen” with a product and paid…millions. So, who do you trust? Kim K talking about Toilet paper, Snoop talking Hot Pockets…a friend about the hot new restaurant ora purple-eared pup loving her pumpkin spice coffee? (she really does) Trust the ones with genuine passion. It’s not about “what” they share…its about how much they truly care about the choice they are sharing. So; what will you share that we can believe in?