You encounter it too?  The bad Ad experiences?  Whether it was TV, Radio, your phone with social media…lots of ME ME ME and shouting it really loud.  Most folks in the advertising world focus on ROI.  Maybe some focus on better storytelling.  Who doesn’t love a great story? Yes grab our attention, but make it interesting.  When it’s interesting; we WANT to know more…  Better data isn’t making your marketing better…better marketing works better.  
(Enjoy my copywriting rewrite of the ads that influenced me this weekend)