Right now someone somewhere in advertising is sweating a font choice for an ad.
Got me thinking:
Helvetica is the most used today
Montserrat is the trendy font for 2025
Comic Sans? Still the most hated in business, released 1994
The London Times gave us Times New Roman in 1931
The US Army uses Arial
Which is more important? The font or the message?
Per George Parker
(If you’re in marketing, you know who he is)
“The only people who care about advertising are the people who work in advertising”